Hollywood Almost Out of Ideas
Proof is piling up to support the argument that Hollywood has nearly nothing new left to offer. A recession of a different kind has struck the movie-making business — a lack of creativity and originality that many analysts predict could lead to the downfall of the industry within the next several years.
These types of doomsday warnings have been made before, most memorably in 1989, upon the release of the sixth Police Academy film. It was a bleak time when Billy Crystal was considered an acceptable lead in romantic comedies and audiences were asked to pay to watch talking babies, shrunken kids, and most inexplicable and insulting of all, Michael Keaton play Batman.
However, Hollywood survived those shaky Swayze and Sheen-heavy years and, even facing the threat of better home technology, has fared rather well. But industry experts are predicting tough times ahead.
A Magic 8-Ball movie means Hollywood's outlook is not so good.
After adapting almost every single comic book and comic strip, they are turning to toys (G.I. Joe), video games (Prince of Persia, later this month), board games, such as Battleship (currently in the casting stage), and, in an act of complete desperation, gag items. For example, a picture about the Magic 8 Ball was recently greenlit by Paramount. Speaking on the condition of anonymity, a former studio head bashed these decisions. “These concepts barely belong in a Spencer’s gifts, let alone theatres across the country.”
With such lesser-known and barely-remembered characters as Marmaduke (coming in June) and Green Lantern (scheduled for summer of next year) being granted full-length features, some who study the movie business closely foresee all ideas being exhausted as early as 2012.
A person who up until recently covered the business of movie making for a leading publication minced no words in assessing the industry’s problem, “When garbage like The Losers makes it to the big screen, we all lose — especially audiences.” This person believes another bad omen for Hollywood is the release of MacGruber, a movie based on a recurring Saturday Night Live skit. It has been ten years since the long-running sketch comedy show has released a film. “He’s not even an original character,” said the source, who pointed out that MacGruber is a parody of the 80s TV series, MacGyver. “We’re no longer in a decade where a mullet and some explosions are enough to ensure a large take [at the box office].”
One head of development, said Hollywood’s current strategy — to adapt everything 13-year-old boys like — isn’t a successful one. “For every hit, there’s at least one huge failure. You remember Sin City, but [in my job] you can’t forget The Spirit. ” He warned that the extremely limited interests of the target audience should be a cause for concern. “They aren’t willing to watch any female heroes,” he pointed out. “We don’t need anymore Elektras or Tank Girls to learn that lesson.”
There appear to be numerous people tied to the industry who are keenly aware of the absence of fresh ideas. A well-known producer, who asked not to be named, cited the release of four movies within six years based on the popular horror video game Resident Evil as evidence of trouble ahead. A fifth installment, Afterlife, is scheduled to hit screens this fall. “Frankly, we’re running out of material to mine. Crap is finite, too.”
As if this crisis wasn’t enough, another troubling trend is the shortage of scripts from the Wayans siblings, who are often credited with speeding up the demise of Hollywood, largely due to their Scary Movie franchise, which are rooted in age-old stereotypes, tired cliches and juvenile bathroom humor. One major studio exec said he’d be willing to at least look at a script from Shawn or Kim, members of the family that just several years ago weren’t even regarded around Tinsel Town as true Wayanses. A cousin, Damien Dante, was already tapped for 2009′s Dance Flick. Without ideas from the Wayanses, there is only one known source for what the same executive labeled “profitable, black movies”: Tyler Perry. When asked about the black audience box office potential of director Spike Lee’s work, much of which has been met with critical acclaim, the executive scoffed. “Spike would earn more money scalping his Knicks tickets than making a movie.” Like Lee’s beloved basketball team, Hollywood is currently short on talent and a plausible plan to make its product worth watching again.